Meet the Grower

Subsole is an exporting company formed by producers. Although we have grown in number of producers and fruit volumes, we still feel like a big family of farmers who joined in a common effort to produce quality fruit throughout Chile.

We know our producers and take pride in their work. So we decided to find a way for the end consumer to also know the person that for a year led the team that ultimately produced the fruit that he or she is about to eat: what motivates them, what their farm is like, what their life is like.

Finally, we developed our campaign “Meet the grower”. We hope that with these short videos consumers will feel closer to our producers, so they may know, understand and share the pride we feel for the product they are about to consume.

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