Market
We are one of the three most important companies in the country in terms of kiwi fruit volume, and our range of traditional and protected varieties gives us access to interesting marketing opportunities.
The Summer Kiwi variety of green flesh and high dry matter, sweet flavor and early harvest date, opens the season and is exported to various destinations, ensuring a fresh green kiwi pulp since the beginning of the season.
On the Hayward variety, the main one in Chile, we are focused on developing programs or packaged pre-ripened kiwis ready to eat on arrival, so as to ensure a good experience at the time of consumption. The main destination is Europe, followed by the Far East and the United States.
The principal market for our yellow kiwi is Asia, which concentrates 80% of our volume; in this continent, Korea takes the largest volume.
2013 Season exported volume
Market | Kilos | Percentage |
Europe | 7.773.966 | 44,1% |
USA | 4.183.050 | 23,7% |
Far East | 2.479.486 | 14,1% |
Canada | 971.674 | 5,5% |
UK | 752.012 | 4,3% |
Mexico | 524.880 | 3,0% |
Latin America | 470.838 | 2,7% |
Middle East | 243.334 | 1,4% |
Japan | 172.255 | 1,0% |
Africa | 48.000 | 0,3% |
TOTAL | 17.619.497 |